Apple released “iOS 12” which brings improved performance and new features like Screen Time, Siri Shortcuts and more

Apple has just released its latest Operating Systems designed for iPhone, iPad and iPod touch on Monday, Sept. 17.

The major software update “iOS 12” focuses on performance boosts and AR Experiences, also adding several new features like Screen Time, Siri Shortcuts, Memoji and more.

iOS 12 was first unveiled at WWDC 2018 in June and now available on all devices able to run iOS 11 including 2013’s iPhone 5S, iPad Air and 6th-gen iPod touch.

iOS 12 is out with performance boosts, Screen Time, new notifications, much more

iOS 12 delivers performance boosts and adds some new features like Screen Time, new Notifications, Memoji and much more

Here are new features and main changes in iOS 12

  • Performance Improvements: work more speedily like launching Camer up to 70% faster
  • Screen Time: track the time spent on devices
  • Siri Shortcuts: deliver a faster way to get things done with the ability for any app to work with Siri
  • Notifications: automatically grouped together from the same app
  • Memoji: new customizable Animoji
  • Do Not Disturb: ability to turn off after a set time, location or calendar event
  • FaceTime: Camera effects transform your look in real-time
  • AR: ARKit 2 enables to view AR objects with built-in apps like News, Safari, and Files
  • Photos: “For You tab” to rediscover in library with Featured Photos and Effect Suggestions, Sharing Suggestions and RAW support for editing images
  • Privacy: tracking protection on the web
  • New gesture for iPad: swipe up from the bottom of the screen to go home screen and swipe down from the top right to access Control Center on iPad
  • Animoji: include T. rex, ghost, koala, and tiger
  • CarPlay: add support for third-party navigation apps
  • Camera: Portrait mode improvements preserve fine detail between subject and background when using Stage Light and Stage Light Mono effects
  • Battery Information: show usage for the last 24 hours or 10 days

Group FaceTime feature (video and audio with up to 32 people at once) was delayed and will come later in a future update.

Apple also today released “watchOS 5” for Apple Watch and “tvOS 12” for Apple TV. And macOS “Mojave” set to release on September 24.

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Tim Cook talked about “personal” and some number in the keynote, and that’s all about

Apple officially announced the iPhone XS, XS Max, and XR, as well as the Apple Watch Series 4 at the media event on Wednesday, Sept. 12.

Apple CEO Tim Cook on the stage of 2018 fall event

Apple CEO Tim Cook focused just two things- “personal” and “number”. That’s all Apple cares about.

Apple CEO Tim Cook loves the number and he focused on “personal” in the keynote.
Here’s what we heard from Cook at the event.


  • Apple was founded to make the computer more “personal”.
  • We’ve created several categories of technology that have had a profound impact on people’s lives. From the iPod to the iPhone to the iPad to the Apple Watch, and we’ve completely reinvented the retail experience, making it more “personal” and engaging.
  • We love that so many customers had the chance to experience our products first hand and get “personal” help that they need to get the most out of them.
  • Of course, we aim to put the customer at the center of everything that we do. That’s why iOS is not just the world’s most advanced mobile operating system, it’s the most “personal”.
  • It’s amazing how our mission started with “personalizing” technology for the desktop to now seeing the many ways that we’ve made it more “personal” in so many aspects of our lives.
  • So it’s only fitting that today we are going to tell you about two of our most “personal” products, the ones that are with you everywhere tha you go, and how we’re going to take them even further.
  • At Apple, we’re always pushing our products forward and making technology more “personal”.


  • Apple Stores are now welcoming over “500 million” visitors per year.
  • We are about to hit a major milestone. We are about to ship our “2 billionth” iOS device.
  • We’re thrilled by how much the Apple Watch has grown in such a short period of time. I mean, to think this category didn’t even exist just a few years ago. And now Apple Watch is being embraced by so many people around the world. Aplle Watch is not only the “number one” smartwatch in the world, it’s the “number one” watch, period.
  • iPhone X has changed the industry, and along the way, it became the “number one” smartphone in the world. But what’s most important to us is that it’s the most loved smartphone with an amazing “98 percent” customer satisfaction
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iPhone SE ranked in the top 4 on Amazon Best Sellers list after Apple stopped selling in its Store

Today many Japanese buy iPhone SE at Amazon

iPhone SE” is very popular in Japan. And many people expected “iPhone SE2” in the yesterday’s special media event.

However, Apple did not introduced the successor to the iPhone SE. Moreover Apple discontinued the iPhone SE.

Apple also has stopped selling iPhone X and iPhone 6s in the Apple’s online store, following the unveiling of the iPhone Xs and iPhone XR. But the impact of missing iPhone SE is pretty big in Japan.
Now iPhone SE ranked in the top 4 on Amazon Best Sellers of smartphones in Japan.

2018-09-14 Amazon Smartphone Best Seller Ranking

Amazon’s best-selling smartphone #1 in Japan is iPhone SE after removed from Apple’s online store

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