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Category Archives: Apple
Apple Unveils MacBook Air with M4 Chip: A Refined Update to the Ultra-Portable Lineup
Apple has officially announced the new MacBook Air powered by the M4 chip on March 5, 2025, bringing modest yet meaningful improvements to its most popular laptop lineup. The refreshed models maintain the beloved thin and light design while introducing a new Sky Blue color option and enhanced webcam capabilities with Center Stage support. Pricing and Availability The new MacBook Air maintains its predecessor’s starting price point in Japan at ¥164,800 for the 13-inch model with 256GB storage. Pre-orders have already begun, with units set to ship and appear in stores beginning March 12. This pricing strategy reflects Apple’s commitment to keeping its entry-level Mac accessible while delivering improved performance. … Continue reading
Apple Unveils iPhone 16e: Bold Pricing for a Familiar Design
Apple Introduces iPhone 16e: A New Chapter Begins, Replacing SE Apple announced the iPhone 16e on February 19, 2025, expanding its iPhone 16 lineup with what many expected to be a successor to the iPhone SE series. Instead, the device positions itself as an entry-level model in the standard iPhone lineup. The pricing strategy appears particularly bold, with the 128GB model retailing for 99,800 yen in Japan and $599 in the US. Pre-orders begin February 21 at 10 PM JST, with the official release scheduled for February 28. New Tech in an Old Shell While the iPhone 16e features the latest A18 chip, it inherits its physical design from the … Continue reading
Apple unveils its plans to use its own ARM-powered silicon in Macs
Apple switching from Intel to its own custom chips for Macs over a two-year transition period At WWDC 2020, Apple has announced it will transition its Mac computers to its own custom-designed chips, moving away from Intel chips, and every Mac across its desktop and laptop product lines, including Mac Pro, is running on “Apple silicon” over the next two years. The company plans to ship its first Mac with Apple silicon, perhaps MacBooks or iMac, by the end of 2020. Macs with Apple Silicon will run on the same A-series processors which have been used in iPhones and iPads for more than 10 years, bringing the ability for macOS … Continue reading
