Apple officially announced the iPhone XS, XS Max, and XR, as well as the Apple Watch Series 4 at the media event on Wednesday, Sept. 12.
Apple CEO Tim Cook focused just two things- “personal” and “number”. That’s all Apple cares about.
Apple CEO Tim Cook loves the number and he focused on “personal” in the keynote.
Here’s what we heard from Cook at the event.
“personal”
Apple was founded to make the computer more “personal”.
We’ve created several categories of technology that have had a profound impact on people’s lives. From the iPod to the iPhone to the iPad to the Apple Watch, and we’ve completely reinvented the retail experience, making it more “personal” and engaging.
We love that so many customers had the chance to experience our products first hand and get “personal” help that they need to get the most out of them.
Of course, we aim to put the customer at the center of everything that we do. That’s why iOS is not just the world’s most advanced mobile operating system, it’s the most “personal”.
It’s amazing how our mission started with “personalizing” technology for the desktop to now seeing the many ways that we’ve made it more “personal” in so many aspects of our lives.
So it’s only fitting that today we are going to tell you about two of our most “personal” products, the ones that are with you everywhere tha you go, and how we’re going to take them even further.
At Apple, we’re always pushing our products forward and making technology more “personal”.
“number”
Apple Stores are now welcoming over “500 million” visitors per year.
We are about to hit a major milestone. We are about to ship our “2 billionth” iOS device.
We’re thrilled by how much the Apple Watch has grown in such a short period of time. I mean, to think this category didn’t even exist just a few years ago. And now Apple Watch is being embraced by so many people around the world. Aplle Watch is not only the “number one” smartwatch in the world, it’s the “number one” watch, period.
iPhone X has changed the industry, and along the way, it became the “number one” smartphone in the world. But what’s most important to us is that it’s the most loved smartphone with an amazing “98 percent” customer satisfaction
“iPhone SE” is very popular in Japan. And many people expected “iPhone SE2” in the yesterday’s special media event.
However, Apple did not introduced the successor to the iPhone SE. Moreover Apple discontinued the iPhone SE.
Apple also has stopped selling iPhone X and iPhone 6s in the Apple’s online store, following the unveiling of the iPhone Xs and iPhone XR. But the impact of missing iPhone SE is pretty big in Japan.
Now iPhone SE ranked in the top 4 on Amazon Best Sellers of smartphones in Japan.
Amazon’s best-selling smartphone #1 in Japan is iPhone SE after removed from Apple’s online store
Today Apple has officially announced three new models of iPhones 2018 – “Xs”, “Xs Max” and “”XR“.
Closer Look: iPhone Xs & iPhone Xs Max
iPhone Xs and iPhone Xs Max: Super Retina, A12 Bionic processor, improved dual camera system, the notch design, Dual SIM support and faster Face ID.
Remarkable points
5.8-inch iPhone Xs (2,436×1,125 at 458 ppi) and 6.5-inch iPhone Xs Max (2,688×1,242 at 458 ppi) come with “Super Retina” OLED display said to be the sharpest and the highest pixel density of any Apple device
A million-to-one contrast ratio with brightness and true blacks while showing 60% greater dynamic range in HDR photos. Apple says “The best color accuracy in the industry”. True Tone also supported
The Most durable glass ever in a smartphone
A12 Bionic Chip is much faster than iPhone X – this is the worlds first 7nm chip which has 2 performance cores (15% faster) and 4 efficiency cores (50% more efficient), as well as 4-core GPU (50-percent faster compared with A11 Bionic). Also 8-core Neural Engine (perform 5 trillion operations per second) is built for advanced, real-time machine learning. Finally enhanced Apple-designed Image Signal Processor (ISP) features a refined depth engine and video encoder included
Improved dual camera system with 2x optical zoom and dual optical image stabilization featuring deeper and larger pixels which integrates the ISP, the Neural Engine, and advanced algorithms. Smart HDR, Bokeh and Depth Control, enhanced Portrait mode selfies and better low-light performance
The larger pixels and larger, faster sensor enable improved low-light performance and video stabilization, as well as extended dynamic range for more highlight and shadow detail in video modes up to 30 frames per second
“iPhone Xs” offers 0.5 hour and “iPhone Xs Max” 1.5 hours longer than iPhone X
64GB, 256GB, and 512GB storage capacity models
Faster Face ID than iPhone X
Support Dolby Vision and HDR10, 4K video and wider stereo playback
Dual SIM through the use of a nano-SIM and digital eSIM (China will have two physical SIMs)
Improved water and dust resistance to IP68
Body Colors: Space Gray and Silver with Gold finish added
Noch design like iPhone X
Preorder on September 14 and available on September 28. iPhone Xs starts at $999 and iPhone Xs Max starts at $1099
iPhone Xs and iPhone Xs Max: Super Retina, A12 Bionic processor, improved dual camera, the notch design, Dual SIM support and faster Face ID.
Points to keep in mind
Surgical grade stainless steel band
Wireless charging faster than iPhone X
“Xs Max” has largest battery and largest display ever
Battery replacements will cost $69
Not shipping with Lightning to 3.5mm headphone jack adapter
5W Power Adapter
SIM-Free available
Gigabit-class LTE for download speeds
Core ML running on the A12 Bionic Neural Engine is up to nine times faster than on A11 Bionic, with as little as one-tenth the energy usage
Closer Look: iPhone XR
iPhone XR, the successor to iPhone 8 and iPhone 8 Plus comes in six new finishes with 6.1-inch Liquid Retina display and Face ID.
Remarkable points
6.1-inch new LCD (instead of OLED) “Liquid Retina” Display (1,792×828 at 326 ppi) and True Tone supported. Apple says “The industry’s best color accuracy”
Successor to iPhone 8 and iPhone 8 Plus
Aerospace-grade aluminum (7000 series) and glass design
Powered by A12 Bionic chip with next-generation Neural Engine
Faster Face ID
Noch design like iPhone X
Six Color Options – white, black, blue, yellow, coral and (PRODUCT)RED
Single Lens Wide-Angle Camera (same as on the iPhone Xs) with machine learning and depth control – 12-megapixel f/1.8 aperture wide-angle lens. TrueDepth Camera enables Portrait mode selfies, Animoji and Memoji
IP67 protection (Xs series support IP68)
1400:1 contrast ratio
1.5 hours longer battery life than iPhone 8 Plus
64GB, 128GB, and 256GB storage capacity models
Preorder on October 19 and available on October 26. Price starts at $749
Single Lens Wide-Angle Camera – larger and deeper pixels improve image fidelity and low-light performance on photos and videos
Points to keep in mind
Seven-layer color processd
Wireless charging (works with Qi) support
Touch ID and 3D Touch removed, Haptic Touch added
Dual SIM (nano-SIM and eSIM)
LTE Advanced for fast download speeds
Introducing iPhone Xs, iPhone Xs Max, and iPhone XR — Apple
“Now, today we’re going to take iPhone X to the next level,” said Apple CEO Tim Cook. “I’m excited to show you what is by far the most advanced iPhone we have ever created. What a fantastic new lineup of iPhones. It’s clearly the best lineup we’ve had by far, taking the breakthrughs of iPhone X even further than before and making them available to even more people.”
Also (no surprise)
Remarkable points of today’s keynote
New Macs, iPad Pros and AirPower NOT revealed today, but possibly next month we could see
iOS 12, HomePod and tvOS 12 software will be released on September 17
